5 Reasons You Should Hire A Mental Health Copywriter
Now that you know what a copywriter is (if not, check out this post), we can start talking about why you should invest in a copywriter for your business. And I say invest with intention. A professional writer is an investment - an investment in your business that should have a significant ROI like any other investment. *I know, now I’m speaking your business-owner language*
TIME IS MONEY HONEY
If you are like me, a mental health professional, who, over the course of my education, had to write LOTS of academic material – you might be a little burnt out on writing. You know that you have the capabilities to write well (I mean you went to graduate school, duh) - just not the desire, motivation, or time to do so. Time is money.
In the amount of time that it would take you to write the copy for your website, heck even make an outline for what you want to write, you could see 10 clients. For every hour that you spend on internal marketing and website design, you are losing out on valuable time. You could be fine-tuning your clinical skills, completing training to address your clients' needs, or on actual billable hours. Not only that, but you may even have the time to complete your morning meditation and journaling in peace knowing that your marketing strategies are doing their work.
2. Brand voice objectivity and cohesion
Can you recall a circumstance when you spent so much time with someone that you didn’t recognize the day-to-day changes that they made? You might wake up one day, see this person, and realize, “wow, they lost a lot of weight.” This is similar to how your brand identity works.
You have spent day after day creating, birthing, building, and growing your business and your brand. You know it like you know your children. But because of this, you lack the objectivity to adequately put into words what your brand is, what you do, and why you do it. Oftentimes, it takes an outside eye – another person’s perspective to clearly formulate, in words, the passion, mission, drive, purpose, and vision of your business.
It is important that your online presence has a cohesive feel. If someone visits your social media page, then clicks over to your website – they should know, without a doubt, that this is a legitimate, well thought out, prepared, business. When you hire a copywriter, you ensure that the identity displayed on your website, blogs, and social media pages read with the same tone, attitude, and value. And that it adequately reflects who you are.
3. Nail down your niche
As a leader in your subject area, it is critical that you nail down your ideal client and target audience. As the saying goes: “A jack of all trades, a master of none” -Spanish proverb.
Nailing down your niche is important as you need to know who you are marketing to. This is not to exclude anyone or any group, but your solidify your focus. Ask yourself the following questions:
What are you most passionate about?
What presenting problems fuel you?
Which types of sessions do you leave saying “This is why I choose this career.”?
These are the sort of questions that a copywriter will walk you through to discover what your ideal niche will be. When I begin writing for a business, I picture this ideal person – an ideal client – and write to them. What are their struggles? How can your service help them?
Through this writing process, your copy will capture your ideal client's attention – making them feel seen and heard. This is the first step in establishing rapport. You will then be able to openly discuss the benefits of working with you – how your clinical skills and expertise can help to change the trajectory of their life.
4. Professional Writing and Editing
Speling erors (Am I right?!)
A professional copywriter is just that—a professional. Ethically, you could not sit down in a therapy session without knowing that you have the skills, training, resources, and expertise to deal with a client’s presenting problem. In a similar way, hiring a copywriter allows you the freedom to trust that the content that your business is putting out into the world is error free and easy to read. In typical copy (unless it’s for an academic paper), I aim to write at a 6th - 7th-grade reading level. This reading level and the conversational nature of the writing make your business feel accessible to your audience.
Would it be hard to trust that someone with spelling mistakes on their website could help you with your depression and anxiety?!
5. Technical Skill and A High Return on Investment (ROI)
Copywriting requires a baseline understanding of search engine optimization (SEO). If you are utilizing the internet for client acquisition, it is critical that your online marketing and presence incorporates SEO principles. You have to be searchable on Google. For example, when someone searches “therapists in my area”, your name and business site will be listed there. This requires SEO (stay tuned for my next blog).
A copywriter will incorporate these principles – targeting keywords, proper headings, valuable content, user-friendly language, ALT text, backlinks, and other front-end and back-end SEO strategies. This will create an optimal environment for Google to crawl, rank, and list your content and website. So, that when your a potential client searches your keywords - your website (with compelling copy) is there.
Higher ranking on google = more ideal clients seeing your content and site = more clients = closer to reaching your goals & making a meaningful impact
Lastly, you can use and recycle good copy, created by a strong copywriter, for content on other platforms. Once you have the copy that captures your audience’s attention, written for blogs or educational articles (this is important…a blog for another day) – use this content for your other marketing strategies. Social media captions, email sequences, newsletters, and more. A great return on your investment!
Invest in a copywriter, and you will not regret it.
Can’t wait to meet you.