You Have a Question about Mental Health Copywriting, and I Have An Answer: FAQs About Copywriting for Therapists
What is mental health copywriting?
As a therapist and mental health copywriter, I serve the helping profession. This includes people like you – therapists, counselors, life coaches, psychiatrists, psychologists, and mental health agencies. My vision is to bridge the gap between marketing and the helping profession. As I say often, we were trained to be clinicians, not business owners & marketers. Let me help fill in the gaps!
What makes Copy with Ashley stand out from other copywriting or marketing services?
I am a therapist for therapists! I specialize in crafting compelling and tailored content specifically for you. As a therapist myself, I have a deep understanding of the counseling world – what you experience daily. Someone from a pure marketing background will miss the specific nuances within our field. I have experience with many types of therapy roles – in-patient, out-patient, children, teens, and adults.
How can professional copywriting services benefit my therapy practice?
Professional copywriting services can significantly enhance your therapy practice by effectively communicating your services and connecting with your target audience. I will work closely with you to create engaging website content, blog articles, and social media posts that resonate with potential clients, driving more traffic to your practice.
Can you help me optimize my website to attract local clients?
Absolutely! I specialize in local SEO strategies that will help your therapy practice gain visibility in your target area. By incorporating location-specific keywords and optimizing your website's structure, we can improve your search rankings and attract more local clients.
How do you ensure that my brand voice is reflected in the content?
I take the time to understand your therapy practice's unique voice and brand identity. I work closely with you to capture the essence of your services and values, ensuring that every piece of content reflects your brand and resonates with your target audience. I do this through personalized questionnaires during a kickoff call before services.
*If you have not developed your brand voice, a great place to start is with a brand voice session with me to develop this in detail.
What can I expect from the copywriting process with you?
As a copywriter for therapists, you can expect a collaborative and personalized approach. I will work closely with you to gather insights about your practice, understand your goals, and create copy that aligns with your vision. My goal is to deliver high-quality and impactful copy that helps your therapy practice thrive.
This usually looks like a free consult call to decide on services, a kickoff call to get into the nitty-gritty details of your copy, signing contract and paying invoice, a 7-10 day turnaround on copy… the boom! Your copy delivered to your inbox.
How long does it typically take to receive the completed copy for my therapy practice?
The turnaround time for our copywriting services varies depending on the scope of the project. We strive to deliver timely results without compromising on quality. This is usually done within 7-10 business days. Upon discussing your specific requirements, I can provide you with an timeframe for completion.
Can you help me optimize my blog content for better search engine rankings?
Yes, blogging is my jam! Optimizing blog content for improved search engine rankings is critical to increasing organic search traffic to your therapy practice website.
By conducting keyword research and implementing SEO best practices, I can help your therapy blog gain higher visibility, attract more readers, and establish your expertise in the industry.
Is it possible to request revisions or modifications to the copy after it has been delivered?
Yes! I believe in completely satisfied clients. It is my goal to always “under promise and over deliver.” I offer a revision process that allows you to request changes to the delivered copy. I work closely with you to address any specific requests and make necessary adjustments until you are thrilled with the final result.
What types of therapy practices do you specialize in serving?
I have expertise in serving a wide range of therapy practices, including but not limited to individual therapy, couples therapy, family therapy, child and adolescent therapy, trauma therapy, and specialized areas such as cognitive-behavioral therapy (CBT) and mindfulness-based therapy. I am very versatile and can adapt to your specific therapy practice and tailor the content accordingly.
How can copywriting services help me establish a strong online presence for my therapy practice?
With the help of our copywriting services, you can establish a strong online presence that attracts potential clients. We create compelling and persuasive content that showcases the unique value and benefits of your therapy practice. By strategically incorporating relevant keywords, optimizing your website, and leveraging various online platforms, we help you increase visibility, build trust, and ultimately grow your client base.
Are your copywriting services suitable for both new therapy practices and established ones?
Duh! Whether you're just starting your therapy practice or have an established presence, my copywriting services are designed to meet your needs. I can create fresh and engaging content to help you make a strong impact in the market as a new practice, or revitalize your existing content to attract a larger audience and stay ahead of the competition. I love working with people just starting out or people looking to re-brand.
Can you assist with content creation for social media platforms?
Certainly! I understand the importance of a strong social media presence in today's digital landscape. Our copywriting services include crafting captivating content for various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. I work to ensure your therapy practice stands out, engages followers, and drives meaningful connections with potential clients.
*please note, I do not do social media management – simply the creation of captions.
**Using previously written copy (like from blogs) is a great way to re-purpose content for social media.
How do you ensure the copywriting aligns with my therapy practice's ethical guidelines?
This is where my background as a LCSW is critical! I prioritize maintaining the ethical standards of your therapy practice throughout the copywriting process. This allows us to create content that reflects your values, respects client confidentiality, and promotes ethical practices in the field of therapy.
Marketing for therapists is not like marketing in other fields, and I get it.
Can you assist with optimizing my Google My Business listing?
Absolutely! Optimizing your Google My Business listing is crucial for local visibility and attracting nearby clients. We can optimize your listing by incorporating relevant keywords, providing a comprehensive business description, and writing weekly updates. These strategies help improve your local search rankings and attract more clients in your area.
How can copywriting enhance the user experience on my therapy practice's website?
Copywriting plays a vital role in enhancing the user experience (UX) on your website. I help you create engaging and informative content that guides visitors through your services, provides valuable insights, and encourages them to take action. By ensuring your website's copy is clear, concise, and persuasive, we help visitors navigate your site seamlessly and increase the likelihood of them becoming clients.
Can I see examples of your work?
Of course. Check out my “my work” section on my website here, and feel free to send me an email (ashley@copywithashley.com) if you’d like to see more. I try to keep it updated, but you know how life goes.
I’m ready to get started! Where do I begin?
YAY! I’m so excited to meet you. Schedule a free 30-minute consultation here.
