Now open! SEO for Therapists 101 · Self-paced, complete in a weekend
Copy With Ashley
A COURSE FOR PRIVATE PRACTICE THERAPISTS
SEO for Therapists 101
A Beginner's Roadmap to Getting Found on Google
Learn the exact SEO foundations that bring private-pay clients to your therapy website. With no ads, no tech background, no ongoing expense.
3–4 hours, self-paced
12 done-for-you worksheets
Focused on private practice therapy websites
Curriculum Pricing Blog Work with Me
No tech background needed
SOUND FAMILIAR?
You're an incredible therapist.
Google just doesn't know that yet.
If any of these have lived rent-free in your head, you're in the right place.
“I have a website. I just have no idea if anyone can actually find it on Google.”
“I want private-pay clients, people who are ready and committed, but I can’t figure out how to attract them online.”
“I’ve Googled “SEO for therapists” and immediately closed the tab. It felt like a foreign language.”
“I’m relying on word-of-mouth and Psychology Today, but it’s just not working as it used to.”
“My ideal clients are searching for help right now. I just don’t show up when they do.”
“I know I should be doing something with my website. I just don’t know where to start.”
SEO is a skill you can learn. And once you learn it, your website works for you 24/7. Seriously, in the background FOR YOU, while you take care of those who need it most. No ad budget, no algorithm anxiety, no DM strategy required.
LET”S BE REAL
SEO 101 for Therapists course is definitely for you if…
This IS for you:
✓ You're a private practice therapist who wants more private-pay clients
✓ You have a website (or you’re planning to get one soon), and you want it to actually do something FOR you
✓ You've heard of SEO, but it still feels like a mystery
✓ You want a sustainable, organic way to attract clients with no ads required
✓ You have 3–4 hours to invest in something that pays off for years
✓ You prefer straight-talking, no-fluff instruction with a side of humor
This is NOT for you if:
❌ You want advanced SEO. This is a foundational course by design
❌ You aren't planning to have a website
❌ You aren’t looking for organic online marketing
❌ You're looking for a course on paid ads or social media marketing
❌ You want someone to do the SEO for you + don’t care to understand what’s going on (Ashley's done-for-you services are for you!)
❌ You’re not a mental health or adjacent professional (yeah, yeah, a double negative, I know)
CLIENT LOVE
What therapists are saying.
MEET YOUR INSTRUCTOR
An LCSW + therapist who learned SEO so you don't have to figure it out alone.
I'm Ashley, a Licensed Clinical Social Worker turned mental health copywriter. I've spent years helping therapists show up on Google and attract the clients they were meant to serve.
I built this course because I kept seeing brilliant therapists with invisible websites (or no website at all). Not because they were bad at marketing, but because no one had ever taught them the basics in plain language.
I mean they taught us soo much in school to become therapists… but why leave out the marketing 101 class?!
That changes here.
ABOUT ASHLEY
Hi, I'm Ashley,
therapist-turned-copywriter,
mom of 3, and your new SEO hype woman.
I spent 8+ years as a clinical social worker across inpatient, outpatient, nonprofit, medical, and insurance settings. I know what your world looks like. I know how little time you have.
When I transitioned into copywriting for mental health professionals, SEO became my obsession. Because I watched it change everything for the therapists I worked with. Not to mention for myself + my business.
Now I'm teaching it directly to you. In plain English. With zero judgment. And maybe a little humor along the way, because life is too short for boring course content.
— Ashley
F
O
U
N
D
THE CURRICULUM
Meet the FOUND Method™
Five modules. One clear path. A website that finally works as hard as you do.
Module 1
Foundation: Understand the Basics Without the Overwhelm
What SEO actually is, how Google decides who shows up, E-E-A-T explained for mental health professionals, and the myths that are keeping you stuck.
What is SEO?
How Google works
E-E-A-T Explained
Myths vs. facts
Module 2
Own Your Keywords: Find the Words Your Clients Are Actually Typing
Keyword research without the overwhelm. Long-tail vs. short-tail, search intent, and how to build a priority keyword list specific to your practice and niche.
Keywords
Search Intent
Research step-by-step
Priority List
Module 3
Upgrade Your Pages: Optimize What You Already Have
Your homepage, services page, and about page. Upgraded. Title tags, meta descriptions, headers, alt text, and writing for three audiences at once: skimmers, diggers, and Google.
3 key pages
Title tags + Meta descriptions
Headers + Copy
Alt Text
Module 4
Nurture with Content: Blog Your Way to More Bookings
How to write blogs that actually rank and resonate, Google's E-E-A-T and Helpful Content standards applied to therapy content, and a 3-month content calendar to keep you consistent.
Why Blogging Works
Google’s E-E-A-T
Blog Structure + Strategy
Module 5
Draw Them In: Convert Visitors into Booked Consultations
CTAs that actually get clicks, a contact page that converts, technical quick wins, Google Search Console basics, and your personalized 90-day action plan to close it all out.
CTAs
Contact Page
Google Search Console
90-day plan
WHAT YOU’LL WALK AWAY WITH
Actionable worksheets,
checklists & templates.
Every one is designed to be used directly on your own website, so you finish the course with real, tangible progress. Not just notes.
READY TO GET STARTED?
Choose Your Path.
Both options include access to all course materials and every downloadable.
Self-Study
$297
✓ All 5 FOUND Method™ modules (3–4 hours of video)
✓ 12 done-for-you worksheets, checklists & templates
✓ Step-by-step guidance on what to write on your website (no more guessing what goes where)
✓ Fill-in-the-blank prompts to turn your ideas into clear, client-ready language
✓ Real therapist website examples (what’s working + what’s not)
✓ SEO explained simply, so you can actually apply it
✓ A clear, actionable roadmap so you know exactly what to do next
✓ Unlimited access + all future updates
✓ Self-paced: complete it on your schedule
Most Popular
VIP — Self-Study + Audit
$497
Get personalized feedback on your actual website, so you know exactly what’s working, what’s not, and what to fix first. Limited to 10 spots per cycle.
✓ Everything included in the Self-Study course
✓ A personalized SEO + messaging audit of your website within 3 months of purchase.
✓ Clear, specific feedback on what’s keeping you from getting inquiries (so you’re not guessing what’s wrong)
✓ Exact recommendations on what to rewrite/improve
✓ Prioritized action steps so you’re not overwhelmed
✓ Insight into how potential clients are experiencing your site
✓ SEO clarity: what Google is (and isn’t) picking up on
🔒 Secure checkout · Questions ashley@copywithashley.com
Got Questions about SEO 101 for Therapists?
THOUGHT SO.
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Nope. Squarespace, WordPress, Wix, TherapySites — the SEO principles apply to any platform. Some platform-specific tips are included in the worksheets so you're never left guessing.
Even if you are in the process of thinking about getting a website. Get prepared NOW.
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The video content is about 3–4 hours. If you work through the downloadables and apply things to your website as you go, plan for a dedicated weekend. You have unlimited access for the lifetime of the course, so you can go at whatever pace works for you and come back anytime.
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100%. This course was built for therapists who care deeply about their clients and not at all about tech jargon. Every lesson is in plain English, and the worksheets walk you through each step on your own website. If you can update a page on your website, you can do this course.
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I’m an LCSW therapist and copywriter who specializes in helping therapists get found online and turn website visitors into actual inquiries.
Since starting my copywriting business in 2022, I’ve spent the past few years learning, applying, and refining what actually works when it comes to SEO and website messaging. Like most things, you can spend hours online teaching yourself, but this course is built to save you from that overwhelm and trial-and-error.
I’ve completed extensive training in both copywriting and SEO, including certifications through programs like HubSpot and Write Your Way to Freedom, but more importantly, this work is grounded in real experience.
I’ve worked with therapists firsthand, seeing exactly what’s not working on their websites and what actually leads to more visibility, trust, and inquiries.
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Honest answer: SEO is a long game. Most therapists start seeing meaningful movement in 3–6 months of consistent effort. That said, some changes, like optimizing your title tags or strengthening your CTAs, can impact click-through rate almost immediately.
The 90-Day Action Plan helps you prioritize what to do first for the fastest results.
I can guarantee you’ll walk away with a clear, solid understanding of how SEO works for your therapy practice.
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Yes. If you complete the course, do the work, and don't feel like you got value, reach out within 14 days of purchase, and we'll make it right. I genuinely want this to work for you, not just sell you something.
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If Psychology Today is your only online marketing strategy, this course is especially for you. Directories are rented land meaning you don't control them, and they don't build your long-term authority on Google. Your own website, optimized with SEO, is the asset that keeps working for you for years. The bonus lesson will also help you make your Psych Today profile even stronger.
Your ideal client is on Google
right now, searching for you.
Let's make sure they can actually find you.
Self-Study $297 · VIP + Audit $497
SEO for Therapists 101 — Your website should work as hard as you do.